• incentive is an economic consultancy firm

    We eliminate the guesswork from decision-making

    About us


Health economics

Assisting in the dialogue with the Medicine Council, budget impact and cost-effectiveness models, register studies, surveys and patient-reported outcomes (PRO).

Transport economics

Cost analyses, business cases, investment analyses, pricing, fares, big data, public transport, regulation, market analyses.

Energy and climate economics

Socio-economics, cost-effectiveness, business cases, investment plans, climate plans, potential for improved effectiveness, regulation, taxes and expenses, projections and scenarios.

Cost-benefit analyses

Cost-benefit, cost-effectiveness, internal interest, current value, tax distortion, effects on the state treasury, expenses, taxes.


Pricing excellence, value-based pricing, pricing of new products, design of new price models, optimising discounts and discount policy, price reviews.

Competition and compensation

Financial compensation calculations, mergers, state support, dominant positioning, intellectual property rights.

What we do for our clients

We strive for client satisfaction so that we can establish long-term client relationships. This means that we deliver top quality services within the agreed timeframes and budgets and we only take on tasks within our areas of expertise. And it works.

would definitely
recommend us to
are satisfied or
very satisfied with our work
are satisfied or very satisfied with our competencies


We are always happy to have a non-committal chat, so please don’t hesitate to contact us. We will be happy to come out to you personally but you are also welcome to visit us here in Holte.

Mette Bøgelund

CEO and Partner
+45 2916 1222

Thomas Odgaard

CEO and Partner
+45 2916 1223