• incentive is an economic consultancy firm

    We eliminate the guesswork from decision-making

    About us


Health economics

Assisting in the dialogue with the Medicine Council, budget impact and cost-effectiveness models, register studies, surveys and patient-reported outcomes (PRO).

Transport economics

Cost analyses, business cases, investment analyses, pricing, fares, big data, public transport, regulation, market analyses.

Energy and climate economics

Cost-benefit, cost-effectiveness, business cases, investment plans, climate plans, potential for improved effectiveness, regulation, taxes and expenses, projections and scenarios.

Cost-benefit analyses

Cost-benefit, cost-effectiveness, internal interest, current value, tax distortion, effects on the state treasury, expenses, taxes.


Pricing excellence, value-based pricing, pricing of new products, design of new price models, optimising discounts and discount policy, price reviews.

Competition and compensation

Financial compensation calculations, mergers, state support, dominant positioning, intellectual property rights.

Socio-economics and the labour market

Cost, impact and register analyses, evaluations, the Socio-economic Investment Model (SØM), data-driven decision-making processes, social investments, social investment fund.

What we do for our clients

With a focus on building long-term relationships with our clients and exceeding your expectations, Incentive delivers top-quality services within the agreed time frame and budget. We take on tasks only within our areas of expertise, ensuring that we provide exceptional outcomes.

would definitely
recommend us to
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very satisfied with our work
are satisfied or very satisfied with our competencies


Want to know more about Incentive and what we do? Call us today to schedule a noncommittal chat. If you’d prefer to meet with us in person, you can visit us in Holte or we can go to a location of your choosing.

Mette Bøgelund

CEO and Partner
+45 2916 1222

Thomas Odgaard

CEO and Partner
+45 2916 1223