• incentive is an economic consultancy firm

    We eliminate the guesswork from decision-making

    About us


Market access and health economics

Market access strategy and planning, dialogue with the Danish Medicines Council, budget impact and cost-effectiveness models, register-based studies, literature reviews, surveys and patient-reported outcomes.

Transport and infrastructure

Cost analyses, business cases, investment analyses, pricing, fares, big data, public transport, regulation, market analyses.

Climate and energy

Cost-benefit, cost-effectiveness, business cases, investment plans, climate plans, potential for improved effectiveness, regulation, taxes and expenses, projections and scenarios.

Cost-benefit analyses

Cost-benefit, cost-effectiveness, internal interest, current value, tax distortion, effects on the state treasury, expenses, taxes.


Pricing excellence, value-based pricing, pricing of new products, design of new price models, optimising discounts and discount policy, price reviews.

Competition and compensation

Financial compensation calculations, mergers, state support, dominant positioning, intellectual property rights.

BI & Analytics

Analytics, BI, data, what if?, Python, Power BI, mapping, diagnosis, prognosis, recommendation, forecast, tools.

What we do for our clients

With a focus on building long-term relationships with our clients and exceeding your expectations, Incentive delivers top-quality services within the agreed time frame and budget. We take on tasks only within our areas of expertise, ensuring that we provide exceptional outcomes.

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very satisfied with our work
are satisfied or very satisfied with our competencies


Do you want to know more about Incentive and what we do? Call us today to schedule a non-committal chat. We can set up a meeting at your office or online, or you can visit us in Holte or Odense.

Mette Bøgelund

Managing Partner
+45 2916 1222

Thomas Odgaard

Managing Partner
+45 2916 1223