• Incentive becomes a part of EY

    About us


Market access and health economics

Market access landscape and strategy, real-world evidence and register-based analyses, health economic modelling, HTA and reimbursement applications, literature reviews, surveys and patient-reported outcomes.

Transport and infrastructure

Cost analyses, business cases, fees and prices, investment analyses, prognoses, pricing, public transport, regulation and market analyses.

Climate and energy

Analyses of climate footprint and initiatives, new regulation, socioeconomics, cost-effectiveness, business cases, investment analyses, climate plans, optimisation potential, taxes and tariffs.

Cost-benefit analyses

Cost-benefit, cost-effectiveness, internal interest, current value, tax distortion, effects on the state treasury, expenses and taxes.


Pricing excellence, value-based pricing, pricing of new products, design of new price models, optimising discounts and discount policy, and price reviews.

Competition and compensation

Financial compensation calculations, mergers, state support, dominant positioning and intellectual property rights.

BI & Analytics

Analytics, BI, data, what if?, Python, Power BI, mapping, diagnosis, prognosis, recommendation, forecast and tools.

What we do for our clients

With a focus on building long-term relationships with our clients and exceeding your expectations, Incentive delivers top-quality services within the agreed time frame and budget. We take on tasks only within our areas of expertise, ensuring that we provide exceptional outcomes.

would definitely
recommend us to
are satisfied or
very satisfied with our work
are satisfied or very satisfied with our competencies


Do you want to know more about Incentive and what we do? Call us today to schedule a non-committal chat. We can set up a meeting at your office or online, or you can visit us in Holte or Odense.

Mette Bøgelund

Managing Partner
+45 2916 1222

Thomas Odgaard

Managing Partner
+45 2916 1223