We are among Denmark’s leading consultancy firms for pricing.
Pricing
The right price is the quickest and most efficient way to increase a company’s profits.
Pricing is an under-prioritised area in the Danish business community. This is a shame since a systematic approach to pricing can be of great value to the individual company. Good pricing can lead to a better bottom line, more flexible workflows and good client relations.
We are pricing consultants for a number of medium-sized and large businesses in Denmark. We often notice that the pricing of products and services is based on gut feeling. While the rest of the business is run in a professional manner in most companies, there is far too little alignment in areas that ensure that revenues exceed expenses. That is to say, pricing.
It is vital for the future success of a business that a professional awareness of cost goes hand in hand with a clear pricing strategy.
Why choose Incentive?
Some of the things we help our clients with
Value-based pricing
We map out the value your products have for your clients and provide recommendations on how you can improve earnings by optimising prices.
We have the right tools and the relevant experience to help you launch new products or adjust the pricing of existing products, regardless of whether you sell products or services or focus on private or business clients.
Optimising discounts
Far too many companies offer discounts when they do not need to. We analyse your sales data and identify potential for improving discounts across product lines and for clients. We work alongside you to develop a discount policy for the future that ensures that you control who receives a discount and when.
In our experience, improved discounts are one of the quickest routes to improving the bottom line and it is not uncommon for discounting projects to result in 2-4 percentage points on the bottom line.
Pricing Excellence
We help companies who wish to put greater focus on pricing excellence. We perform audits in order to identify the company’s maturity and the main challenges and potential for pricing. After this, we work alongside you to create a strategy and a roadmap, which ensures that you prioritise the right tasks in the right order.
WE AVOID CONFLICTS OF INTEREST
We work for public authorities, private companies and interest groups. Some of these are competitors or have other types of conflicting interests.
For this reason, we only work for one client at a time within a specific field. We consider a project completed when the client has received and approved the final reporting and we have sent the last invoice. As soon as a project is completed, we can work for another authority/company/organisation in that field.
In certain subject areas, we have entered into a framework contract with an exclusive agreement. This means that in these fields, we do not work for anyone else.
In certain cases, when there is no risk of conflicting interests, we can – in full transparency – work for several clients simultaneously within the same field.
In very special cases, when Incentive has unique knowledge within a specific area, we can work for competing companies. We do this by establishing “Chinese walls” so that two completely different project teams work for the two customers. We ensure full confidentiality, restricted access to drives, data and documents, and under no circumstances do we discuss the projects across project teams.
Examples of our work
Case 1: Better price reviews
We helped a large Danish service company to improve its annual price reviews. We analysed the differences in price sensitivity across a range of products and gave recommendations on how the price review could be differentiated so as to have the biggest possible impact on cost and the bottom line.
Case 2: Tidying up discounts
We developed a new discount structure for a major Danish supermarket chain. The discount structure ensured improved earnings, consistent discounts based on objective criteria and, above all, it provided the opportunity to easily follow up on and adapt the discounts.
Case 3: Pricing by value
We helped a business that had developed a new type of sorting robot work out what the price should be. The robot was quicker, made fewer mistakes and used less energy than the current robots on the market. We investigated the value of these benefits and set the price accordingly.
Contact a consultant
We are always happy to have a non-committal chat, so please do not hesitate to contact us. We can set up a meeting at your office or online, or you can visit us in Holte or Odense.
SERVICES
Market access and health economics
Market access landscape and strategy, real-world evidence and register-based analyses, health economic modelling, HTA and reimbursement applications, literature reviews, surveys and patient-reported outcomes.
Transport and infrastructure
Cost analyses, business cases, fees and prices, investment analyses, prognoses, pricing, public transport, regulation and market analyses.
Climate and energy
Analyses of climate footprint and initiatives, new regulation, socioeconomics, cost-effectiveness, business cases, investment analyses, climate plans, optimisation potential, taxes and tariffs.
Cost-benefit analyses
Cost-benefit, cost-effectiveness, internal interest, current value, tax distortion, effects on the state treasury, expenses and taxes.
Pricing
Pricing excellence, value-based pricing, pricing of new products, design of new price models, optimising discounts and discount policy, and price reviews.
Competition and compensation
Financial compensation calculations, mergers, state support, dominant positioning and intellectual property rights.
BI & Analytics
Analytics, BI, data, what if?, Python, Power BI, mapping, diagnosis, prognosis, recommendation, forecast and tools.
