Casper is a pricing specialist, focusing on value-based pricing, the optimisation of discount structures and the design of price models. Furthermore, Casper is experienced in competition analysis, willingness-to-pay studies and business cases.
For the past couple of years, Casper has been at the forefront of the pricing business area, where he has helped clients from various branches improve their earnings through better pricing. Casper has an MSc in Economics and previously worked as the Senior Pricing Manager at Pandora, where he was responsible for developing the pricing strategy.
Casper is full of ideas and loves to contribute new and creative solutions. His characteristics are empathy and the ability to understand the client’s needs. He is thorough and analytical and works hard to find the optimal solution and satisfy clients.